Premier Timing Ltd, a leading photo finish timing company serving athletic clubs and schools across the South East of England, partnered with us to streamline operations and scale their business. This collaboration has resulted in significant growth in both revenue and efficiency.
The Challenge
With over a decade of experience, Premier Timing Ltd specialises in elite photo finish timing for track and field events. Their services are trusted by schools and athletic clubs across England, capturing precise finish times for athletes at competitive events.
As Premier Timing expanded, the administrative workload grew exponentially. Managing bookings, staff logistics, invoicing, and compliance became increasingly complex—especially during peak athletic seasons. The owner needed reliable, behind-the-scenes support to keep operations running smoothly and allow the business to grow.
Our Solution
Clockwise VA stepped in to provide comprehensive virtual assistant services tailored to the unique needs of Premier Timing. Two dedicated VAs now support the company seasonally, ensuring every event is planned and executed flawlessly.
Key Services Provided:
- Event Coordination: Booking events, confirming location details, and preparing timing files.
- Staff Management: Scheduling staff, arranging travel and accommodation, and handling contracts and payroll.
- Financial Administration: Creating estimates, sending invoices, following up on payments, and liaising with accountants.
- Compliance & Operations: Organising business insurance, DBS checks, and managing expenses for best value.
- Website & Tech Support: Coordinating updates with the web designer and maintaining digital systems.
- Weekly Planning Meetings: During the season, we hold regular meetings to manage the events diary and resolve outstanding issues.
The Results
Thanks to the systems and processes implemented by Clockwise VA, Premier Timing has been able to take on more events without compromising quality. This has led to:
- Increased Revenue
- Higher Profit Margins
- Improved Operational Efficiency
- Reduced Administrative Burden for the Owner
Why It Works
Our support is not just task-based. It’s strategic. By creating repeatable systems for event management, invoicing, and staff coordination, we’ve helped Premier Timing scale sustainably. The seasonal nature of athletics in the UK means flexibility is key, and our team adapts seamlessly to meet demand.
